Go-to-market strategy. Creative execution. Expansion.

Growth is
engineered.

We help ambitious businesses unlock new growth, enter new markets, and build what’s next.

Nitrogen is a source of growth. We supply it — and we stay to support the execution.

Go-to-market strategy and creative execution.

What we do

Six weeks for the segmentation, the strategy, the briefs, and the pilot assets. Execution support after that, if you want us in the launch.

Segmentation

Where the growth actually sits. We cluster the base by value, industry, and language, and audit what past marketing returned — by channel, by creative, by cost per lead.

Go-to-market strategy

A small set of choices with numbers on them. Which persona first, which channels, what the test has to prove, and what the acquisition is allowed to cost.

Creative execution

The strategy has to run. We design the tests, write the briefs, and make the pilot assets. Then, when you keep us, we launch, monitor, and optimize.

Our approach

Insight

The base, the money, and the creative already in market. Who is worth more, which channel earns its cost, and where the offer is losing people.

Strategy

Retention and expansion as separate plans. A persona to feed first, a message, a channel mix, a budget, and the KPI the test has to hit.

Execution

Briefs, pilot assets, then the launch. Tests are read weekly. Spend moves toward the creative and the channel that are actually returning.

Work

A strategy example, then campaigns that have already run.

Strategy example

Sixty clients. A falling subscription. An open market in Asia.

Sixty active clients, mostly English-speaking, and about twenty new subscriptions a month — a number that was declining. Asia was untouched. There was no segmentation, no channel ROI, and the creative was not built for a segment.

Four personas. One of them, a tech-driven SaaS founder who needs fast, compliant accounting, was 55% of the base and the growth worth feeding first.

Retention

  • Too complex. Clearer elsewhere. Slow.
  • Onboarding, offer, loyalty
  • Email, WhatsApp, retargeting

Expansion

  • Lookalikes, incubators, startup bundle
  • Speed, clarity, investor-readiness
  • Google, Instagram, LinkedIn

Google was the efficient channel. One creative direction clearly beat the others, so the next investment follows that.

Campaigns

Subscription · paid social

Drift

  • 5,136 purchases
  • $28 CPA
  • 466% ROI

$143,808 spent. Another run: 4,751 purchases, a $29 CPA, 449% ROI.

Subscription · paid social

Scentbird

  • 8,131 purchases
  • $34 CPA
  • 315% ROI

$276,452 spent. Another run: 5,395 purchases, a $38 CPA, 282% ROI.

The wider record: 300,000 direct purchases through TikTok and Meta, a Cannes Lions award, and $500 million in additional revenue across 20 years of strategic consulting — from global corporations to early-stage companies in the US, Europe, China, and Latin America.

Contact

For a go-to-market strategy, a new market, or the campaigns that have to carry it.

alina@nitrogen.one